Creates Familiarity with the Business
It’s bold to assume that everyone who applies for a job with your organization has heard of you before— especially when on the hunt for top talent. Unless you’re a household name, like Google, there’s a good chance that the first time a job applicant hears about you will be when they see a job posting. They’ll likely use that job posting to do some research on your company before applying— using Google.
Including a video as a part of the job posting will give you an opportunity to shape the narrative surrounding your business. This video will act as the first impression and create a sense of familiarity. By taking this approach, a candidate will know what to expect regarding your office set-up and recognize some of the people who work in your business. This video is also a powerful opportunity to showcase indefinable qualities surrounding your company culture and values.
By using a video in your job ad, a candidate will feel comfortable walking through the front door of your business because they feel like they’ve already been there.
It’s no secret that video content gets shared on social media more than static content. Using professional视频广告模板为了制作职位岗位可以延长您的范围，并在更合格的候选人面前获得您的工作。通过铸造这款更广泛的网，人力资源专业人士和招聘人员将有更深层次的候选池可供选择，并增加寻找工作的完美合适的几率。
There’s an adage about storytelling that says, “don’t tell me; show me.” Using video can help recruiters convey a lot of information in a short amount of time. Rather than crafting long paragraphs about the company’s culture, a quick video can make the content easily digestible. Furthermore, using visual components is proven to improve information retention, making your job posting more memorable.
Using a video in your job advertisement also showcases that your company values the candidate’s time. Many people prefer to consume video content for that reason: why spend ten minutes reading information that you could learn in two minutes with a video?
In many ways, job listings are a form of marketing. Rather than marketing what your company sells, you’re marketing what makes your company worth working for. While candidates may be competing against each other for a position, your business could be competing against others for the best candidate.
Can be Repurposed
Finally, one of the overarching benefits of using video content is that它可以重新掌握，提高生产成本的投资回报率。视频内容可以通过概述作业的细节重用。内容可以从或重复用于onboard和培训视频。您甚至可以通过使用在广告中转换的相同口头内容来简化职位发布的书面部分。
In summary, using video content in job ads can help improve reach and attract top talent for a minimal cost and high ROI. The question, it seems, isn’t why you should use video content in your company’s job ads, but why you haven’t started already.