如何现代化您的招聘流程

如果您以前没有考虑过数字的权力以塑造您的招聘过程,那么再次思考。时间正在发生变化,如果您不想留在后面,请确保您上网并适应我们中间的数字时代。

在今天的求职市场艰难的求职市场中,求职者不仅仅是脱颖而出的公司,但如果招聘人员首先讲话,他们也更有可能连接和申请职位。

还阅读:5 Marketing Trends that Are Shaping the Recruitment Industry

通过促进公司的主要福利来使用关键信息与用户互动,而不是使用薪水或医疗保健福利,如果您正在努力获得新员工,请开始使用数字到您的优势。

更加社会

谈到促销职位时,社交媒体是关键。求职者更有可能访问信息on their cell phone or tablet while on the go than wait until they have access to their laptop, desktop or even Wi-Fi, so make sure that your adverts are specifically created with this medium in mind.

尝试使用视频,推文或Instagram帖子来生成内容,这些内容既具有相关和关注抓取。检查帖子的基调,以确保它们与职位和目标人口相关。

软件如marketing automation可以帮助您个性化您的求职广告,使其与个别员工更相关,加上您可以使用调度工具来确保即使您的数字频道也保持工作。自动化是繁忙的商务人士的理想选择,谁没有时间监控这样乏味的任务。

Use key messages

关键消息可以帮助吸引新的人才到贵公司。您的公司提供竞争对手缺乏什么?为什么你的公司是一个很棒的工作场所?您使用的任何关键信息都将有助于塑造您的数字存在,因此不要害怕使用它们;毕竟,你想吸引人们。此外,您可以在帖子中使用相关关键字来帮助在搜索期间提升整体排名,从而提高SEO(搜索引擎优化)排名。

还阅读:如何使用内容营销作为招聘工具

Establish your key messages from day one, and continue to incorporate them into your digital editorial calendar. You need to garner the attentions of those who matter and who will be interested, rather than the attentions of everyone.

Track your progress

Once you’ve started your online campaign, it’s essential that you begin totrack your progressto see which posts or tools have worked best. Make sure that you set up your Google Analytics account, and be sure to provide statistics from your digital channels during your departmental meetings to discuss which posts have worked and which types of post that you won’t be using again.

谈到社交媒体时,没有尝试和测试的方法,所以准备好成为创造性和实验,看看哪个适合您和您的公司。尝试新的,创意,如果它不起作用,那就再试一次。

如果你aren’t already using your digital channels to modernize your recruitment process, it’s time to think again. In fact, updating how you interact with potential job seekers and new candidates could revolutionize the way that your company completes its recruitment drive.

First and foremost, make sure that you use social media and be sure to establish any key messages. Make sure that you track your progress, to work out which posts and media have worked best.

Finally, have fun with the process! Be creative and enjoy building your new online presence.

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