6个想法来激励您的销售团队每天执行更好

The founder of Ford company, Henry Ford rightly said,“直到有人卖东西,没有任何反应。”

The importance of a sales team cannot be explained in a better way. The sales team plays a pivotal role in the success of any organization. An effective sales team helps increase customer awareness, which ultimately adds to your company’s bottom line.

事实上,合适的销售团队将从肩膀上造成负担;因此,您可以专注于为您的组织开发长期策略。

具有更强销售团队的初创公司的成功机会较高,而其他许多提供类似(有时更好)产品的公司仍将失败。换句话说,具有良好的产品是不够的。您应该知道如何将其销售给您的目标受众。

Also read:使用Salesforce集成选择ERP的9个理由

在他的文章,“销售仍然是每个企业中最重要的作用,”格雷厄姆霍金斯说“Every other business function is redundant if the sales team fails to generate cash flows.”According to him, there are essentially only two roles in an organization; either you are a sales person or you support sales. The digital marketing team, for example, can help the sales team by creating content that will增加达到和最终销售

无法强调有效销售团队的重要性。因此,必须使您的销售团队能够促使和致力于满足组织的目标。

Here is how companies can keep their sales teams motivated so that they perform their best;

1. Money

根据马斯洛的需求层次,人类倾向于在他们转向更高的订单需求之前满足他们的基本需求,金钱是基本需求之一。此外,研究表明,如果存在招聘基础知识,那么人们只是有动力,其中包括金钱,工作保障和良好的工作条件。在没有这些因素的情况下,即使是最好的员工也不会表现。

要将资金作为动机,管理人员可以将销售结果链接到金融奖励,加上奖金等奖金等奖励的奖励。低补偿可以阻碍动机以及性能。更重要的是,它可以创造一名成交的员工,他们非常自满,更专注于情况的不公平。

2.认可

金钱可以是吸引和留住人的好因素,但是,影响他们的行为是不够的。据弗雷德里克赫尔扎贝格介绍,激励人民的最有效方式是意识到他们对他们的工作本身的感受。

也,学习by a neuroscientist, Jeffry Schwartz, and an executive coach, David Rock, show that people want to improve their status in a company. Contrary to popular belief, promotion is not the only way to do that. People feel happy even with informal praises given on a daily basis. Hence, instead of waiting for annual performance results to reward employees, managers can try to genuinely appreciate and provide feedback to employees more frequently.

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3. Autonomy

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Autonomy is the opposite of micromanagement. Employees should feel that they have control over their lives and the freedom to voice their opinions without the fear of being shunned. They should also feel that they are indispensable for the organization.

自主程度可以变化。员工可以在他们努力的项目中发言或者有自由来决定工作的地方。对于销售人员来说,管理人员可以拥有“Flexi-Works”政策,在那里他们可以选择何时工作,只要他们达到销售目标。

4.学习和发展

通过履行员工的技能和发展,公司表明它关心他们的进步。此外,它表明存在职业道路和职位的进步。根据HAYS全球性别多样性报告,42%的妇女和58%的人认为,他们可以在目前的角色中促进自己。但是,只有在雇主帮助他们进步的情况下才会发生这种情况。

Also read:如何使用技术实现持续学习和开发

Small companies usually don’t have the budget to send their employees for training programs. Such companies can send their employees to networking events and conferences instead. Another way of honing your employees’ skill is through online videos and modules. Training sales people doesn’t only help them, it also helps the company as sales people with sufficient knowledge and confidence manage to form good impressions on customers.

5. Management

常常说,员工不会离开组织,他们留下了糟糕的经理。员工希望他们的经理尊重他们并以尊严对待他们。事实上,与管理人员的良好关系是激励,吸引和留住员工的最重要因素之一。因此,管理人员与员工建立关系很重要。

6.鼓励自我照顾

Most companies offer gym membership and/or yoga classes to their employees. However, when there is no work-life balance, employees don’t really get the time to enjoy such benefits. Hence, companies should encourage a culture where employees know that they have to take care of their well-being so that it doesn’t lead to burn out. This is especially important for sales staff since they have intense work schedules, which can easily tire them out, and sales people need to look fresh and confident in front of customers.

底线是你不能买一个人的忠诚度。您所能做的就是确保您为您的员工提供植入归属感的环境。

您可以通过确保满足其基本需求,并且最重要的基本需求是充足的收入。如果员工认为他们没有足够的报酬,他们不会花太多时间在跳船之前。

除了钱,员工当他们在公司的尊重时受到动力。通过实施销售CRM,您还可以使您的销售团队更轻松的生活。它将自动执行他们的大部分任务,加一个管道CRM.还将帮助您跟踪销售团队的日常活动。

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