1. You know who you are, and you celebrate it.
最好的公司和品牌不会遭受身份危机。他们不会试图成为每个人的一切，实际上是好的，让一些人失望。拥有强大的品牌信息并确保您在您所做的一切中传达这一点至关重要 - 从内容营销到社交媒体帖子到您的职位帖子。知道他们是谁是要求尊重和关注的公司。
2. You maximize social media.
你的公司可能已经打了它一段时间,但they’ve finally realized the not only is social media here to stay but that it’s a critical vehicle for not only reaching potential clients and customers but also prospective candidates. Not only do you have a company Facebook, Twitter and Instagram, but your employees are active in sharing your content and posts to their personal networks. They’re proud to work for your company, and want to show it off.
3. You show and don’t tell.
一个品牌不是你说的是，这就是其他人所说的是。你可以声称是街区最酷的孩子，但如果你的成分说出了不同的东西 - 那将成为真理。你了解展示你是谁的力量以及你所代表的东西，知道这会说出从屋顶尖叫的卷。
You know your employees are at the heart and soul of your company. You make sure to recognize them on a regular basis, whether it be a staff-meeting shout out or highlight in your next e-newsletter. It’s essential to make your employees feel they are an important part of what makes your company work. Telling their stories is a great way to make a human-to-human connection with prospective candidates.
6. Your HR and Marketing teams are BFFs.
You know that hiring should be treated similarly to marketing. If you’re really good, your marketing and HR departments work hand-in-hand when it comes to posting job openings and communicating company culture. What HR recruitment tools are you using, what does your Linkedin company profile say about you, are you sharing job openings on social media platforms?
Companies with incredible employer branding have CEO’s and top-level executives who understand the value. They’re leaders and innovators who are constantly evaluating market trends, seek out creative solutions, and allow their staff to take ownership of company growth and success. If employer branding is important to the CEO, it’s important for the entire company.
If the majority of candidates come from word-of-mouth or employee referrals, your employer branding is on point. You have satisfied, happy employees who think enough about where they work to want to tell their friends, family, and networks about open positions.
10. You create content that matters.
When you have a strong brand, you know what you want to say and what value you bring to the market. This means you create content people crave, and employee the knowledge and skills of your employees to do so. Positioning yourself as an industry-expert not only raises your company profile but attracts top leaders and innovators to come work for your company.
About the author
Joe O’Connor is the CEO and Founder ofViziRecruiter是一家以基于文本的职位描述，将它们转变为更好地参与候选人，加强雇主品牌和增加员工推荐的职位。
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