强大而引人入胜的雇主品牌对于营销和招聘至关重要。您的品牌沟通为您的公司,员工文化和核心价值观造成的卷。你怎么知道你是否正确做得好?查看下面的雇主品牌成功的10个因素。

75%的求职者在甚至申请工作之前考虑雇主的品牌。

1. You know who you are, and you celebrate it.

最好的公司和品牌不会遭受身份危机。他们不会试图成为每个人的一切,实际上是好的,让一些人失望。拥有强大的品牌信息并确保您在您所做的一切中传达这一点至关重要 - 从内容营销到社交媒体帖子到您的职位帖子。知道他们是谁是要求尊重和关注的公司。

2. You maximize social media.

你的公司可能已经打了它一段时间,但they’ve finally realized the not only is social media here to stay but that it’s a critical vehicle for not only reaching potential clients and customers but also prospective candidates. Not only do you have a company Facebook, Twitter and Instagram, but your employees are active in sharing your content and posts to their personal networks. They’re proud to work for your company, and want to show it off.

3. You show and don’t tell.

一个品牌不是你说的是,这就是其他人所说的是。你可以声称是街区最酷的孩子,但如果你的成分说出了不同的东西 - 那将成为真理。你了解展示你是谁的力量以及你所代表的东西,知道这会说出从屋顶尖叫的卷。

还阅读:千禧一代希望看到你的公司价值观,没有听到他们

照片,图形,甚至视频正在参与和有效地告诉您的公司故事给您。

你拥抱你的公司文化。

您的员工是博士学位的,纹身,创意的天才或汽车齿轮?在午餐期间,你24/7或有瑜伽会吗?无论您的公司文化是什么,C-Suite不仅拥抱它,他们都会鼓励它。

你爱你的员工,不怕展示它。

You know your employees are at the heart and soul of your company. You make sure to recognize them on a regular basis, whether it be a staff-meeting shout out or highlight in your next e-newsletter. It’s essential to make your employees feel they are an important part of what makes your company work. Telling their stories is a great way to make a human-to-human connection with prospective candidates.

6. Your HR and Marketing teams are BFFs.

You know that hiring should be treated similarly to marketing. If you’re really good, your marketing and HR departments work hand-in-hand when it comes to posting job openings and communicating company culture. What HR recruitment tools are you using, what does your Linkedin company profile say about you, are you sharing job openings on social media platforms?

还阅读:How to Fuse a Partnership Between HR and Marketing

恒星品牌知道招聘顶级人才需要一份简单的职位。

你的领导力在船上。

Companies with incredible employer branding have CEO’s and top-level executives who understand the value. They’re leaders and innovators who are constantly evaluating market trends, seek out creative solutions, and allow their staff to take ownership of company growth and success. If employer branding is important to the CEO, it’s important for the entire company.

8.您的整个工作人员知道什么让您不同,更好,更智能,比竞争对手更快。

如果您向不同部门提出员工,他们都可以告诉您贵公司是最好的,最有可能的是,他们都会有类似的答案。当您的员工能够清楚地呼出并沟通时,您的品牌信息很强劲,这使您能够比竞争对手更好。

9.您当前的员工是您最佳推荐的最佳才能。

If the majority of candidates come from word-of-mouth or employee referrals, your employer branding is on point. You have satisfied, happy employees who think enough about where they work to want to tell their friends, family, and networks about open positions.

10. You create content that matters.

When you have a strong brand, you know what you want to say and what value you bring to the market. This means you create content people crave, and employee the knowledge and skills of your employees to do so. Positioning yourself as an industry-expert not only raises your company profile but attracts top leaders and innovators to come work for your company.

About the author

Joe O’Connor is the CEO and Founder ofViziRecruiter是一家以基于文本的职位描述,将它们转变为更好地参与候选人,加强雇主品牌和增加员工推荐的职位。

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