5塑造招聘行业的营销趋势

In the last couple of years, we have witnessed the emergence of a completely new trend calledrecruitment marketingCompanies have realized that a standard hiring process requires lots of time and money. Now, they are trying to narrow the talent base by creating specific ads and by using job and social networks with advanced targeting abilities.

In this article, we have shared the five trends that will completely reshape the recruitment industry by making the selection process more efficient and cost-effective.

Recruitment Marketing Funnel

Recruitment marketing is not a simple add-on to the hiring process. Since entrepreneurship is developing at a very fast pace,招聘人才已经变得更加复杂。许多公司和招聘机构已经决定将额外的细分介绍到选拔过程中,并将其转化为适当的销售漏斗。他们向传统的“应用 - 选择 - 雇用”模型增加了“意识,”考虑“和”兴趣“阶段。这些额外的阶段对于适当的招聘营销至关重要。在某种程度上,他们也可以被视为常规选择的一部分,因为招聘人员需要与他们的广告进行适当的人才基础。

Detailed Analytics

Only by using creative job ads and good sources can companies找到才华横溢的员工这就是为什么一个最快的新兴趋势the HR niche are the detailed analytics provided by the latest hiring software. These analytics enable both recruiters and employers to measure their strategy’s ROI and to readapt their hiring process in real time. Recruiters have started to use marketing metrics to determine the efficiency of their work. Some of the most useful metrics for their campaigns are:

  • Time to find the right candidate;
  • Cost per quality lead;
  • 人才管道的大小;
  • 招聘战术转换率;
  • Conversion rates of job ads, sources, etc.;

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Facebook Job Ads

You have probably noticed that many companies have started to post job ads on Facebook. Employers that support a more traditional approach think that targeting talents through Facebook is utterly unprofessional. In spite of that, at the moment,Facebook社会提供了最好的定位算法media market. Its Ads Manager and Power Editor tools allow recruiters to precisely define the targeted audience for their job ads.

Facebook also provides much better insight into the candidates’ personalities than LinkedIn and other job-oriented social networks. Character and personality appraisals are very important for the selection process because they tell recruiters how candidates will handle the pressure and how they would be able to adapt to the company’s work process and culture.

Chatbot Recruiters

Chatbots are slowly conquering the HR world. In the next couple of years, the AI technologies will become an integral part of the selection process. The purpose of chatbots is to initiate online conversations with candidates in the first selection cycles and to help recruiters eliminate the ones that do not fit the job description.

At the moment, there are several AI recruiters on the market. They usually offer sourcing, screening and scheduling services, but in the next couple of years, they will be able to generate much more important decisions. Chatbots also can provide candidates with updates, feedback, and guidance. Almost all chatbot products that are currently on the market have outperformed recruiters on candidate satisfaction surveys. Guess talking to robots is much less stressful.

大数据

大数据技术的发展已经升级了许多业务部门,现在人力资源,而IT专家正试图将其实施进入招聘流程。人力资源代理商店铺吨数据。如果此数据可以以正确的方式构建和利用,所生成的模式可能会大大改善选择过程。人力资源行业大数据的目的是使选择过程更加高效,有效和可预测。它还需要削减代理商的成本并留下更多时间来招聘人员可以专注于最有前途的候选人。

Recruitment marketing is an emerging profession that will see huge growth in 2017. Most small and medium sized enterprises will not have enough time and means to implement the advanced recruitment marketing tactics. That is why even more companies will decide to outsource their HR in 2017. This will guarantee more effective campaigns and lower employee turnover rates.

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